How to use global TV demand data

Advertisers

• How does Demand for my TV brand ebb and flow during and in between seasons?
• How did my marketing campaign affect Demand?
• Which brands should I advertise my TV content with?

OTT

• Which genres are most in demand on a particular SVOD service?
• I'm back from a pilots screening. Which shows should I acquire?
• Which shows should be added to or removed from my library?
• How do I select the best content for my market to drive subscriptions?

Broadcasters

• A show's performance has been disappointing. What went wrong?
• Linear ratings skew towards older audiences. How do I value my content?

Studios

• How do I find under-monetized markets or shows?
• How is my portfolio performing vs another major player?
• How do I maximize my sales revenue internationally?

Understanding global demand for content

Content Demand Measurement

• Audience Sentiment and Mood Analysis
• Demand Measurement Guide
• Our title on-boarding and validation process
• What are the minimum data requirements for a TV show to be available on the system?
• How do you select which content you track?
• Understanding demand differences between local and international titles

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TV's Next Paradigm

• What is Demand?
• Do you track content that is not officially available in a certain market?
• Can you tell me how many Netflix views this show got?
• Are linear ratings included in Demand measurements?
• What is Demand Monetization Index?
• What's the causal connection between Demand and actual performance?

Demand Expressions

• Demand Expressions per capita
• What are Demand Expressions?

Demand Rank

• What is DemandRank™?
• What are your data sources in more detail?

FAQ

• How Parrot Analytics defines a "digital original" series
• How can TV series and SVOD platforms generate demand in markets where they are not yet available?
• What are all the active titles in my subscription?
• Can one title be swapped for another title?
• What are the global Demand trends for digital original TV series?