Understanding demand differences between local and international titles

Let us take the following specific example: "Why can't Parrot Analytics show us Demand for local title X, which we have seen registering 10x the number of views on our platform in our local market, compared to The Walking Dead".

To answer this question, firstly it is important to understand that our ability to on-board a title on our Demand Measurement platform is not related to the title's popularity, or the amount of demand that exists for this title.

Instead, our ability to on-board a title is directly related to its status on our on-boarding queue and our ability for this title to be validated on our platform.

Our Content Discovery Engine is currently fine-tuned to prioritize English TV shows, which means that it interrogates primarily English-language metadata providers and subsequently validates a title against data streams using that metadata. If specific local language metadata cannot be verified for your local shows, its downstream data sources cannot be validated, and thus its global demand cannot be verified.

You can help us accelerate the on-boarding process for you local show by filling out the Title Request Form (you should have received a copy of this as part of your shared subscription folder with us). Please note that with an endless number of TV shows in all languages to be tracked, and clients in every corner of the world requesting local titles to be added on our platform, it may take some time for your custom request to be processed. However, as always, we will keep you fully in the loop with regular updates as part of your ongoing subscription.

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