How does Demand for my TV brand ebb and flow during and in between seasons?

Using Demand Expressions we can easily look at Demand over time and overlay when seasons were on air.

For example, Demand for a top brand is at its greatest while a series is originally airing. Demand during its current season was much lower than the Demand during the previous season.

For benchmarking, you can add any released show you want regardless of original network, studio or whether it's legally available in a market, or not.

 

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