Linear ratings skew towards older audiences. How do I value my content?

Using our Demographics Classification System (demographics module license required), the main audience for each show can be determined. For example, while a show's main audience is mostly young adults, it was only reaching people age 35 and above, meaning that it was not reaching its ideal audience.

Combining demographic information with Demand is a powerful combination for determining the ideal audience profile for any show in order to help them truly stand out.

The best way to value your content is using the currency of Demand (in a form of Demand Rating and Demand Expressions) because it allows to benchmark any show, in any market regardless of original network or show's availability in a market. This provides unprecedented ability to truly understand the value of any title in relation to others.

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