Which shows should be added to or removed from my library?

We have developed a technique called Demand Monetization Index. It allows OTTs to understand which shows are under-performing when compared to Demand, and subsequently make the best decision about improving audience targeting or removing the title from the library altogether.

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Comparing the performance of content on the OTT platform with the wider demand for content in a given market enables the maximization of the yield on content investments, through:

1. Better assessment of content to be acquired – by:
a. Accurately understanding its likely performance on the
OTT platform prior to acquiring it;
b. Accurately understanding which content is likely to
attract more new subscribers.

2. Better monetizing acquired content – by:
a. Accurately driving recommendations on the platform
(to increase engagement & retention of existing
subscribers).
b. Accurately driving promotions for content available
on the platform to the wider market (to attract new
subscribers).

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