What is Demand Monetization Index?

Demand Monetization Index™ allows our customers, based on their data, to easily identify monetization gaps in order to drive their P&L objectives. DMI can be based on the following customer data:

  • Licensing revenue
  • Consumption (OTTs)
  • Linear ratings
  • Audience profiles

The data is plotted on a BCG-style matrix in relation to Demand for each title.

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Looking at a plot of demand by views is useful to identify clear outliers and general patterns. By dividing such a plot into quadrants it is easy to classify shows.

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