Demand Monetization Index™ allows our customers, based on their data, to easily identify monetization gaps in order to drive their P&L objectives. DMI can be based on the following customer data:
- Licensing revenue
- Consumption (OTTs)
- Linear ratings
- Audience profiles
The data is plotted on a BCG-style matrix in relation to Demand for each title.
Looking at a plot of demand by views is useful to identify clear outliers and general patterns. By dividing such a plot into quadrants it is easy to classify shows.