We can easily look at demand for the shows in a particular SVOD platform’s catalogue and group them by genre to understand which genres are most in demand for that service.
For example, by averaging the Demand Expressions of the top 50 shows available on two SVOD platforms by genre in a given period of time, we can evaluate the strength of each genre on Amazon and Netflix.
- Amazon is stronger in action and adventure, reality, science fiction and sitcom titles
- Netflix is stronger in comedy, crime drama and horror and suspense
- Both platforms have similar demand for children, documentary and drama titles
- Note that Amazon had no animation or cartoon shows within the top 50 by demand