How to use the Demand Distribution Curve

You can visualize insights for competitive analysis or for your own titles using the Demand Distribution Curve found in the Shows module. 
 
This feature provides a benchmark of demand for selected titles against the thousands of titles within the Parrot Analytics catalog so you can quickly determine if a title is Average, Good, Amazing, or Standout.
 
From the shows module, navigate to the top right and click “Demand Distribution”.
 
Screen_Shot_2018-11-26_at_3.24.41_PM.png
 
You can select up to 10 shows to compare and you can either select a single market or a custom region to compare them in. Learn how to use a content filter, favorite shows or Custom Regions
 
Then select your time period. 
 
You will now see the selected shows overlaid on a bell curve. 
 
Screen_Shot_2018-11-26_at_3.27.29_PM.png
 
Let’s review the meaning behind each section of the curve.
 
The center line of the bell curve represents the “Average” title in the Parrot Analytics catalog. About 65% of all titles fall within the “Average” range, with almost 35% of titles falling “Below Average”
 
0.1% are considered “Good”, 0.03% are considered amazing, and 0.01% of exceptionally in-demand TV series are considered Standout.
 
Take a look at the bottom of the demand distribution curve. Depending where a title falls on the curve, you can quantify the difference from the “Average Title” by using the multipliers on the x axis. For example, if a show falls in the “Amazing” bucket, it falls within the top 0.03% of shows and is between 8x - 32x more popular than the average show. 
 
Screen_Shot_2018-11-26_at_3.27.29_PM.png
 
Don’t forget, you can export this data as a PNG or a CSV file. The CSV file provides the exact multiplier associated with a specific title.
 
The Demand Distribution Curve is a powerful tool to help you visualize and build a data-driven story around your content.
Have more questions? Submit a request

0 Comments

Please sign in to leave a comment.