How to use the Time-Shift Analysis module

Access the Time-Shift Analysis through the Shows module or by clicking Time-Shift Analysis from the right side of the Demand Portal home page. 
 
Use_case_1_access_module_time_shift_analysis_1.png
 
The default display is two fields for content; you can analyze a minimum of one show or a maximum of five shows.
 
In order to change the content, click the drop down arrow and select a show. Click NEXT.
Select the Market and click NEXT
 
This brings you to the Event Start Date field. 
 
There are two different types of events within this module. 
 
 Time_shift_analysis_event_start_date.png
 
1. Season Launch Dates- Pre-set, these are the dates a TV series premiered in its country of origin. 
  • As of launch, there are limited seasons available for each show. For example, Game of Thrones has seven seasons, but only Season 5, Season 6, and Season 7 are available for analysis at this time.
  • Episodes for a select number of shows are also available.
  • Season launch dates and episode dates are signified by a colored circle.

2. Custom Events - These are events created by an individual user and shared across the user’s account. 

  • A start date for the event is required; an end date is optional.
  • You can enter a future date as a custom event; in order to do this, you need to click + NEW EVENT. You can enter a future date up to one year from today’s date. 
  • Custom events are accessible to everyone with access to the Demand Portal associated with the account; they can be edited and deleted by any user within the account.
  • Custom events are signified by a colored triangle.
    • Here are a few common events you can use to help you get started with Custom Events:
      • Add another season that's not currently available as a pre-set date
      • Teaser Announcement
      • Date Release Announcement
      • Social Media Campaign Start
      • 2nd Window Release Date
      • Promotional Event
      • Award Show Nomination or Win
 
In order to create a custom event, click + NEW EVENT.  
 
time_shift_analysis_custom_event.png
 
Add the title of the event (e.g. Season 7 Date Announcement), enter a start date (and end date, if applicable) and click CREATE. 
 
time_shift_analysis_apply.png
 
Your new custom event will show up in the “Saved Events” area. Click Apply.
 
time_shift_analysis_saved_events.png
 
The event will be displayed on the left sidebar.
 
time_shift_analysis_left_sidebar.png
 
A legend for the events is displayed on the bottom of the time-shift chart. 
 
time_shift_analysis__legend.png
  • signifies a Season Launch Date
  • signifies a Custom Event Start Date
  • within a square signifies a Custom Event End Date, if you chose one.
  • A circle within a circle signifies an Episode Airing Date, if provided.
  • A circle with an arrow signifies when demand measurement started for the series.

The events will show up on the Time-Shift analysis chart as signified with the unique badges.

time_shift_analysis-_key_tools.png

Next, you can shift the time period range for your analysis. The default time period shown is 4 weeks before the selected event date and 13 weeks after.  

You can easily adjust the time period by dragging the blue bar to the left or the right which changes the number of weeks before or after the event start date. You can also type in the pre- and post-event time ranges in the fields on the top right of the module. 
 
time_shift_analysis__time_shift.png
 
As with all insights in the Demand Portal, you may add your analysis directly to a report or export it as an image.
 
The launch of the Time-shift Analysis marks an important milestone for the insights you can gather from the Demand Portal. All titles in your subscription have the ability to be time shifted; however, please keep in mind the number of TV series with pre-populated season launch dates is currently limited. Our team has prioritized a selection of titles based on the breadth of demand for those titles as well as client priorities.
Have more questions? Submit a request

0 Comments

Article is closed for comments.