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Parrot Analytics Knowledge Base
How to use global TV demand data
How to use global TV demand data
Advertisers
How does Demand for my TV brand ebb and flow during and in between seasons?
How did my marketing campaign affect Demand?
Which brands should I advertise my TV content with?
OTT
Which genres are most in demand on a particular SVOD service?
I'm back from a pilots screening. Which shows should I acquire?
Which shows should be added to or removed from my library?
How do I select the best content for my market to drive subscriptions?
Broadcasters
A show's performance has been disappointing. What went wrong?
Linear ratings skew towards older audiences. How do I value my content?
Studios
How do I find under-monetized markets or shows?
How is my portfolio performing vs another major player?
How do I maximize my sales revenue internationally?