How to use global TV demand data

Advertisers

• How does Demand for my TV brand ebb and flow during and in between seasons?
• How did my marketing campaign affect Demand?
• Which brands should I advertise my TV content with?

OTT

• Which genres are most in demand on a particular SVOD service?
• I'm back from a pilots screening. Which shows should I acquire?
• Which shows should be added to or removed from my library?
• How do I select the best content for my market to drive subscriptions?

Broadcasters

• A show's performance has been disappointing. What went wrong?
• Linear ratings skew towards older audiences. How do I value my content?

Studios

• How do I find under-monetized markets or shows?
• How is my portfolio performing vs another major player?
• How do I maximize my sales revenue internationally?